PATAGONIA AND SPOEK MATHAMBO HAVE PARTNERED TO
BENEFIT THE H.O.P.E FOUNDATION
Spoek Mathambo Song, “Fly Away”, Will Be Sold via the Patagonia Music Collective with Net
Proceeds Going Directly to the H.O.P.E Foundation
VENTURA, Calif.
(Embargoed March 1, 2011) — Patagonia Inc., the environmentally minded
apparel company, and some of music’s most talented artists, including Spoek Mathambo have
come together to form the Patagonia Music Collective in an effort to fund environmental
activism. The program will launch Tuesday, March 1, 2011 at www.patagonia.com/music.
The collective brings together musicians, fans and grassroots environmental groups.
Artists, such as Spoek
Mathambo, have donated unreleased tracks that will be sold for $.99 with net proceeds
going directly to the
artist’s favorite environmental group.
Spoek Mathambo and Patagonia have joined together to benefit the H.O.P.E Foundation.
When a fan, activist
or customer purchases “Fly Away” for $.99 via the Patagonia Music Collective, net proceeds
will directly go to
the H.O.P.E Foundation in the artist’s name.
“Patagonia is always looking for unique ways, above and beyond the 1% of sales we donate
annually, to help
fund the environmental movement,” notes Rob BonDurant, Patagonia’s VP of Marketing,
“Musicians have
been approaching Patagonia for years asking how they can be involved in the enviro work
we do. This is our
answer. Artists generously donate unreleased tracks – and the enviro group receives money
from the song’s
sales to fund its work. We are very excited about facilitating a direct connection between
an artist’s fans and
the grassroots groups working to save the planet. We’re hopeful fans will learn more about
the group and
cause their favorite artist supports and personally get involved.”
The tracks will be available at www.patagonia.com/music, through a dedicated iPhone® app
and a web widget
player on participating artist’s websites. Fulfillment will be handled by iTunes®. Visit www.patagonia.com
music for details.
Patagonia views the “collective” as a new model for green giving, as well as a way to engage a non-Patagonia
demographic in environmental activism. The Patagonia Music Collective will launch with 24 tracks with
additional tracks released each subsequent week from established acts and emerging artists.
Exclusive
compilation records and more will be available at varying intervals at Patagonia stores worldwide.
Other musicians on board thus far include Jack Johnson, Pearl Jam, Bonnie Raitt and Jon Cleary, Maroon 5,
Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers
Faccini, Switchfoot, Brett Dennen, Ky-Mani Marley, Sun Kil Moon, Umphrey’s McGee, Ben Solee, RaRa Riot,
Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident,
Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail
Washburn, Big Head Todd & the Monsters, Brandi Carlile and many more.
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